If you’ve been scrolling through your BeautyTok lately, you might have noticed a fascinating trend taking over the beauty world – the mob wife aesthetic. Yes, you in heard me right, TikTok users want to look like mafia wives now! Beauty lovers have become obsessed with the glamorous and unapologetically bold hair and makeup looks seen in mafia movies and TV shows.
The starter pack for this trend is super voluminous hair to catch the attention of the wise guys/gals, winged eyeliner sharp enough to slice any associate who falls out of line, and lips as bold as a grandma’s Sunday gravy. It’s all about channeling the confidence and eccentric beauty of classic mob wives, while adding a few modern twists.
TikTokers are having a ball creating looks inspired by these Cosa Nostra Queens. One of the key elements of this trend is larger than life hair. Hairdresser, Samantha Laureano, has a fun video creating the look on a client. Although some Italian taste makers like Donatella Versace prefer long, straight hair, for the mob wife fans, volume is a must! Whether it’s big, bouncy curls or a sky high blowout, hair that defies gravity is nonnegotiable. Think Marilyn Monroe meets Michelle Pfeiffer in “Married to the Mob” – go big, or go home, baby! TikTokers are breaking out the hot rollers and teasing combs, to achieve that signature looks that brings all the mob bosses to the yard.
Now, let’s talk about makeup. Winged eyeliner is the MVP of this aesthetic; TikTokers, Holly Austin, can be seen perfecting her mob wife flicks. As far as selecting a lip color goes, the entire point is to make a statement, so don’t be shy. Matte red, warm berry, and even deep burgundy lipstick are all great options in the world of mob wife beauty.
This trend is said to have captured the hearts of Gen Z because of its unapologetic power. Even the beauty brands are noticing it, Morphe has a page solely dedicated to the mob wife aesthetic! These looks exude confidence and strength, reminding us that there’s nothing more badass than a person who is completely unconcerned with societal norms. TikTokers are fully embracing the mob wife aesthetic by tapping into their inner boss.
So, whether you’re a seasoned beauty pro or just beginning to experiment with makeup, there’s a place for you in the mob wife club. After all, in the words of Don Corleone himself, “A woman’s beauty is her power.”
