In an exclusive interview with Armitron’s CEO, Barbara Weichselbaum, we learn how she was able to transform the iconic watch brand. Under her leadership, she continues to steer Armitron in a new direction while keeping its timeless charm intact. Bobbie holds close to the values that her late father and Armitron Founder, Eugen Gluck, instilled in the company. Authenticity and timeless ideals are at the core of everything the brand does. Instead of changing its essence, Barbara is all about infusing her father’s values into today’s world. This way, Armitron stays true to its roots while also moving with the times.
Armitron’s recent collaborations have garnered widespread acclaim for their creativity and social impact. The brand has been teaming up with some innovative partners lately, and Barbara promises even more to come for the brand’s 50th anniversary. These collaborations aren’t just about making fancy watches; they aim to bring together artists and brands who share a common goal. Some of their collaborators include Johnny Wujek, Susan G. Komen, and Tide Ocean SA. By fostering creativity and forming meaningful partnerships, Armitron’s plans are set to wow customers.
Running a family business like Armitron has its ups and downs. Though leading the way in analog watches, Barbara knows the industry is constantly evolving. She doesn’t see the dip in the market as a sign of watches going out of style. Instead, she believes it’s more about consumers having different needs than they had before. Armitron remains relevant and competitive by understanding what its clientele wants while staying true to its high standards and timeless appeal. Barbara understands that there is a fine balance between tradition and innovation. Despite the challenges, she sees it as a privilege to continue her family’s legacy and shape its future.
As a female leader, Barbara brings her unique style to Armitron. She has created a corporate culture of hard work, authenticity, and kindness within the company, paving the way for other women entrepreneurs. Her advice to the newbies in the business world? Own your strengths, embrace your journey, and stay true to yourself as you grow.
Barbara Weichselbaum’s journey at Armitron mixes tradition with innovation, adhering to timeless values while always looking ahead. With eye-catching collaborations, smart planning, and a dedication to excellence, Barbara is steering Armitron into the future while paying homage to its past. As the brand approaches its 50th anniversary, her guidance is a testament to an enduring power of authenticity, creativity, and meaningful connections.
XOXO,
Your Fashion Bestie
