4 Sustainable Beauty Brands You’ve Never Heard Of

A woman applying lotion to her cheekbone
A woman applying lotion to her cheekbone

If the last two decades have taught us anything, it’s that sustainability and environmental care are not just a trend, but a must and way of life. Many companies and brands have taken on sustainable twists to do their part for the planet. It can be overwhelming and hard to sift through, so we thought we’d pick out some beauty brands worth your time, AND help you cut through the noise!

Pure Culture

A bottle of Pure Culture among flowers and vegetables

What happens when you take three mothers, all passionate about natural alternatives and all battling skin sensitivities? You get a powerhouse of women who develop a brand that is sustainable, natural, and great for your skin. As their website says, “Safety is our love language for our bodies, and sustainability is our love song for the planet.” 

Check out their Wild Algae line or Bulgarian Rose.

Habitude

Named for the French word that means habit, with a bit of a twist on the word attitude, Habitude creates beauty products with sustainable packaging. Each product is free of harmful chemicals, and some of them–like their sunblock–can be used by kids, too! A plus is the beautiful, colorful designs of each item!

A sunblock stick with bright packaging

Kalina Organics

A tub of rice bran on some sand

Simple, effective skincare is the brand’s promise. Paraben-free, sulfate-free, vegan, and cruelty-free, they focus on formulating products with no fillers and using only necessary ingredients. Their products range from hand and body wash, body butter, and hand creams, to lotions.

Ellana Mineral Cosmetics

Ellana asks the question: Can beauty do better for you and the planet? The company’s founders started by wanting to create high-performance skin-loving makeup and eventually transitioned into skincare. The brand now has a full product range that includes body care and fragrances.

A bottle of serum with its box leaning on it

Want to love your skin and care for Mother Earth? Check out these four brands and love your planet and the skin you’re in!

XOXO,

Your Fashion Bestie

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