As the New York Giants mark a century of greatness on the field, one of the most cutting-edge and authentic sports apparel companies, Starter, and Giants legend Carl Banks joined forces to unveil an apparel collection that celebrates a century of football eminence.
Established in 1925 when Tim Mara bought the franchise, the Giants are the only team in the NFL with a Super Bowl victory in each of the last four decades, having won eight world championships. Hence the name of the collection, “1925 Lifestyle Apparel Collection,” which pays homage to the Giants’ inaugural season. The goal of the collection is to capture the essence of a team that has become an important part of American sports history.
From the streets to the stadiums, Starter‘s iconic brand logo has become a symbol of originality and a shared love for the game of football. The brand shares a similar journey to the Giants, as both have adorned the backs of athletes and their enthusiasts for over four decades. This union of two timeless forces is the perfect blend of the Giants’ heritage with Starter’s innovative craftsmanship to create a collection that goes beyond fashion.
“The Giants and Starter have so much equity in the marketplace and we are thrilled to combine these two iconic brands to create unique retail moments throughout the 100th season campaign,” said Carl Banks, President of Starter and Top 100 New York Giant of All-Time. “Having worn the Giants uniform with pride, I know how much this team means to the fan base.”
The 1925 Collection encapsulates the entirety of the Giants’ journey over the years, mixing a modern style with vintage-inspired designs to create a timeless yet contemporary collection. The collection features elegant fabrics like velvety soft 420 gsm heavyweight fleece and includes tee’s, hoodies, long sleeves, crewnecks, and headwear. Each piece is embellished with a custom “1925” emblem inspired by the team’s New York logo and pieces from the Giants wordmark. Starting Friday, May 17, the limited collection will be available on the Giants online store at 10 AM ET, with prices ranging from $68-$200.
Matthew Swensen, Giants Creative and Photography Director said, “Our “1925” brand was created to go beyond traditional fan merch and give our fans an everyday collection that celebrates our 100th season in an elevated fashion. Partnering with an all-time Giant in Carl Banks gives the collection a deeper meaning and our players are excited to add it to their gameday style.”
For more information about the Giants x Starter 1925 Collection visit Giants.com/100.
XOXO,
Your Fashion Bestie
