Alright, besties, gather around because it’s Asian American Pacific Islander Heritage Month. I’ve got an amazing lineup of 10 AAPI-founded brands that are shaking up the beauty world in all the right ways. Let’s dive into how these brands have carved out a lane in the beauty industry with inclusivity, innovation, and downright fabulousness!
1. CTZN Cosmetics
Founded by the Khan sisters, these trailblazers are redefining inclusivity with their genderless makeup line. Born in the U.S., raised in the U.A.E., and proudly Pakistani, their products are cruelty-free, paraben-free, and talc-free, catering to all skin tones. Plus, they’ve snagged the coveted Allure Best of Beauty stamp of approval. Talk about a triple threat!
2. Glow Recipe
If you’re all about that glow, you’ve come to the right place. Sarah Lee and Christine Chang are the masterminds behind this fruit-forward skincare brand that’s all about self-care and sustainability. From their cult-favorite Watermelon Glow Sleeping Mask to their recent philanthropic efforts supporting Asian communities worldwide, Glow Recipe is not just a skincare brand—it’s a movement.
3. Hero Cosmetics
Now, let’s tackle those pesky blemishes. Founded by Ju Rhyu, this brand is all about empowering you to feel amazing in your skin. Say goodbye to pimples with their customizable acne toolkits, featuring the mighty hero, the Mighty Patch. Hero Cosmetics is your personal acne superhero right by your side.
4. Mally Beauty
Feeling glamorous? Look no further than Mally Beauty. Loved by celebrities like Sarah Jessica Parker and Hailey Bieber, Mally Roncal’s products are all about unapologetic glamour that lasts all day. Plus, their Face Defender went viral on TikTok—need I say more?
5. Tatcha
If you’re a skincare aficionado, I know you’ve already heard of Tatcha. Victoria Tsai’s journey from acute dermatitis to founding Tatcha is the stuff of skincare dreams. With ingredients carefully selected from Japan and the U.S., Tatcha’s formulas are gentle, effective, and downright luxurious. Trust me, your skin will thank you.
6. One/Size
Ready for some all-inclusive glam? Look no further than One/Size by Patrick Starrr. As a Filipino American makeup artist and influencer, Patrick created this brand to prove that makeup is truly one size fits all. With whimsical names and science-backed formulas, One/Size is here to slay the beauty game.
7. Glomance
Now, let’s talk about Glomance. Founded by Sheena Iyer, this brand is all about uncovering glowing skin for all. With simple yet effective formulas, Glomance champions inclusivity and diversity, ensuring everyone feels empowered to shine.
8. Kulfi Beauty
If you’ve been craving representation in the beauty industry, Kulfi Beauty has got you covered. Founded by Priyanka Ganjoo, Kulfi Beauty is all about celebrating South Asian beauty in all its glory. From creamy kajal eyeliners to formulas specifically developed for South Asian skin tones, Kulfi Beauty is paving the way for a more inclusive beauty landscape.
9. Krave Beauty
Simplicity meets effectiveness with Krave Beauty. Founded by Liah Yoo, this brand is all about simplifying skincare without compromising on results. With just three core products under $30, Krave Beauty is perfect for skincare enthusiasts looking to streamline their routine.
10. Squigs
Founded by Nikita Charuza, Squigs is not just a hair and skincare brand—it’s a celebration of heritage and mental health. With colorful, teen-friendly branding and Ayurvedic ingredients, Squigs is making beauty feel fun and meaningful for the younger generation.
So there you have it, besties—10 AAPI-founded brands that are taking the beauty world by storm. From skincare to makeup to haircare, these brands are proof that beauty knows no bounds. So go ahead, treat yourself to some AAPI excellence—you deserve it!
XOXO,
Your Fashion Bestie
