In an era where fast fashion dominates, brands like Hockerty and Sumissura are redefining the sustainability landscape. Their mission is to create affordable yet customizable clothing with a perfect fit—the brand’s streamlined and sophisticated online shopping experience couples effectively with their commitment to tailoring excellence. Offering a refreshing alternative to off-the-rack shopping, a personalized experience is provided.
Hockerty, specializing in menswear, and Sumissura, focusing on womenswear, operate under the same umbrella but cater to distinct style sensibilities. Hockerty provides custom suits, shirts, and casual wear for men. Sumissura offers tailored suits, dresses, and outerwear designed for women. Their innovative use of technology sets them apart from traditional tailoring houses, allowing customers to create garments online. Whether they’re aiming for a sharp business look or a more casual style, any design can come to life.
In our experience, the process is seamless. Using 3D design tools, customers start by selecting the garment style, fabric, and customization options. Choices for customization include lapels, cuffs, pockets, rise, fit, and darting. Next, customers enter their measurements, which are turned into custom-fit garments through the brands’ intricate tailoring processes. These steps come with a visual model displaying how the piece will look. Each piece is then professionally crafted using both measurement technology and traditional craftsmanship. What does this duo produce, you may be wondering? These are garments that fit like a glove without the premium price tag.
Hockerty and Sumissura’s approach to tailoring goes beyond the fit; it’s about making style personal. Each platform has hundreds of fabrics, colors, and design options, giving customers inspiration and a creative hand in their wardrobes. This customization is especially appealing in a world where unique, personalized fashion is becoming a hallmark of individual style. Sumissura is particularly attractive to women – we’ve all had that pair of trousers that fits the waist but is a little snug on the bottom. Another struggle is having a well-fitted top that stretches across the bust. However, with this customizable process, you can ensure your garments will fit your shape.
Trying out the tailoring process, we ordered a cotton club collar shirt for men and a pair of tailored high-waisted flat-front wide-leg trousers for women. The first thing I noticed when opening the packages was the evident quality of the fabric. To start, the shirt we chose is a Sage Green 100% cotton fine cord fabric that is incredibly soft and supple yet still holds some structure. Next up is the trousers; I chose a heavier coral red corduroy, which again is extremely soft, deep in color, and both look and feel such high quality. The fit, based on the measurements I entered, is perfect for both items.
The trousers are beautifully made and perfect for dressing down casually or wearing dressier tops and boots for a more formal look. The shirt works well with chinos or pants for potential office attire or can be worn easily over a white t-shirt for a more casual look. The online experience was seamless, with measurements entered and design features chosen. It was unbelievable that my digital vision landed in my mailbox within 3 weeks of completing the order.
Hockerty and Sumissura have also integrated sustainability into their production. By creating garments only on demand, they’re massively reducing textile waste. A model like this is a breath of fresh air for an industry producing thousands of SKU’s daily. Because of these shocking statistics, both brands are committed to ethical production practices. They deliberately choose to work with skilled tailors and use responsibly sourced materials wherever possible.
With our fashion industry increasingly driven by individuality, Hockerty, and Sumissura are leaders in accessible, high-quality custom tailoring. This is our best recommendation for anyone looking to blend convenience with personalization.
