Returning for its third season, Fashion 4 Ukraine is bringing bold Ukrainian designs to NYFW. On September 12, fashion showcases, curated pop-ups, and an after-party at the historic 55 Broadway will combine Ukrainian artistry with New York’s vibrant energy. Founded by multi-talented Olga Ivanidi, F4U remains the only platform dedicated solely to Ukrainian talent during NYFW.
Under the theme “Falling for New York,” the evening will also feature a charitable initiative where guests can win designer pieces through an exclusive lottery, with proceeds benefiting a reputable Ukrainian charity. Giving an exclusive first look at select collections, here’s your sneak peek into the innovative spirits working behind the seams:
Olena New York



This luxury brand by Olena Wills crafts leather accessories, silk creations, and her signature Sun Skirts. Here, minimalism merges with French couture, Old Hollywood elegance, and Art Deco glamour.
Yudaeva Couture



Founded by Anna Yudaeva, this brand embodies glamour and haute couture. Inspired by the Renaissance and Victorian eras, each gown is meticulously handmade in Ukraine.
Elsa Fairy



Celebrated for kids’ couture and custom pageant gowns, Elsa Fairy is praised for its one-of-a-kind masterpieces. Under the unique vision of designer Iryna Mykytiuk, chic silhouettes intertwine with storytelling to dazzle on red carpets and runways from New York to Hollywood.
ANNABO



Family-founded, ANNABO by Nataliia and Anna Marchenko weaves Ukrainian heritage and tradition into handcrafted garments that celebrate every woman’s singular journey.
Harna



Last but not least, this rising brand blends tradition with artistry to create timeless, bold designs. Undoubtedly Ukrainian, Oksana Sydorchak’s debut Harna clothing collection is one not to miss on the runway this September.
Don’t miss these exceptional talents this upcoming NYFW and check out @fashion4ukraine for more information.
XOXO,
Your Fashion Bestie


