October isn’t just for horror movies and haunted houses. It’s also the month when we swap orange for pink and shine a light on something real. This year, KISS is using its platform to do more than just keep us looking cute. Through its partnership with the Breast Cancer Research Foundation (BCRF), the brand is helping fund real research that moves us closer to a cure.
Did you know that in 2025, over 316,950 women in the United States are expected to be diagnosed with invasive breast cancer? That number is exactly why raising awareness and supporting research matters. This cause affects so many lives, and beauty lovers can make a difference together.
KISS has supported BCRF since 2021 and has already donated $40,000, helping fund more than 800 hours of breast cancer research. That is hundreds of hours dedicated to finding new treatments and improving outcomes for the people who need them most.
To spread the love, KISS is encouraging everyone to “Wear the mani with a mission.” Their pink-themed products make it easy to support in style. If lashes are your vibe, the KISS Lashes in “Hope” bring fluttery softness with purpose. If nails are more your thing, go for KISS Nails in “Éclatant” for a polished pink look, or imPRESS Nails in “Pick Me Pink” for effortless, press-on perfection.
KISS is also part of the Pink Promises Event, curating gift bags filled with beauty products that give back. It is a simple yet powerful reminder that beauty can mean more than just looking good.
As the world’s largest manufacturer of professional-quality nail products, KISS is known for giving us salon-level results at home. Through this partnership with BCRF, the brand is proving that confidence and compassion can work hand in hand. So this October, swap your usual nude mani for a pop of pink and join KISS in the fight against breast cancer.
Every swipe, stick, and sparkle helps fund the research that moves us closer to ending this disease.
Shop KISS’s pink products and learn more about their partnership with BCRF at kissusa.com.
XOXO,
Your Beauty Bestie
