Blvck Paris, a lifestyle apparel and accessories brand, celebrated their New York City debut at the opening night of the highly-anticipated concept shop, The Den, at the beginning of NYFW. Located in the heart of Soho at 69 Mercer Street, the shop is now open to the public and is an experiential-style high-end concept shop curated by Yaron Cohen, which has Blvck Paris as the anchor retail brand.
Alongside Blvck is New York’s own Ground Central Coffee, EditionX Magazines, jewelry brand Olive & Chain, Inimigo, NYC based denim brand NTK NTC and Lost Tribe, a high-end cologne boutique, all of which tie in with Blvck Paris’ all black aesthetic.
All store furniture is provided by Kardiel and shoppable to all guests. With a retail and café experience upstairs, The Den has a downstairs level with Blatt Billiards, a bar and a recording studio for those to partake in through appointment. The location has an elevated, dark interior with black marble accents and acts as a community location for those to shop, work and create.
The Den kicked off their official opening with a night of tunes from DJs Mai Shoshani and Adam Rabibo. Guests were able to get a first look at the retail concept shop while enjoying drinks sponsored by VOSS, Delola Spritz and Yobo Soju and bites from Regina’s Grocery. While mingling, guests were able to get semi-permanent tattoos onsite from Blvck Paris’ collaboration with Inkbox.
Photos courtesy of Michele Marie PR
