For the past 25 years, Melissa Odabash has been transforming swimwear and resort fashion. Her journey in the industry has evolved into one of the most creative brands, celebrating timeless elegance and confidence. The designer will reveal her highly anticipated collection at Miami Swim Week 2025 to commemorate this milestone anniversary.
Before diving into Melissa’s accomplishments, let’s explore how she became the icon she is today. Discovered swimming in her neighbor’s pool at 18, she was unexpectedly swept away to Paris to become a model. However, unimpressed with the swimwear she was modeling, Melissa decided to take design matters into her own hands. Her breakthrough came when Heidi Klum wore one of her designs for Sports Illustrated. From here, Melissa built an empire, crafting swimwear and more for women of all shapes, backgrounds, and ages.
Quickly stealing the spotlight, Melissa’s designs were soon spotted on celebrities. In addition to Heidi Klum’s Sports Illustrated appearance, icons like Tyra Banks, Steffi Graf, and Karen Mulder showcased her looks in past issues.
Beyond the swimwear magazine, Melissa’s creations have been worn by everyone from Kate Moss to Rhianna. Generations of the Kardashian family, from Kris to Kylie, have also embraced the designs. Even European royalty took notice, drawn to the brand’s timeless and conservative style.
For her anniversary collection at the upcoming Miami Swim Week 2025, Melissa Odabash will unveil a stunning blend of her signature designs, including chic accessories, bold swimsuits, and her versatile Après-Plage dresses. Inspired by the laid-back glamour of Marrakech, these effortlessly stylish dresses gracefully transition from day to night.
Her latest Cruise collection draws inspiration from her mother, who introduced her to the world of bikinis in St. Martin. This collection, captured in the Caribbean, pays tribute to her mother and the golden age of 70s beachwear. Each piece radiates vintage luxury, featuring flowy maxi dresses, airy caftans, and woven cover-ups.
Travel continues to play a key role in Melissa’s creative process. A recent trip to Nashville sparked fresh artistry, mixing cowboy-inspired elements with rich textures. Each inspiration reflects the diverse cultures she’s encountered, establishing it as a defining feature in the Cruise collection.
Melissa Odabash says that crafting swimwear is “about celebrating the female form. Swimwear should hold and lift you in all the right places so every woman feels comfortable and beautiful.” As Melissa’s brand grows, so does her deep understanding of what women need to feel confident. Don’t miss out on seeing her at Miami Swim Week, where she is showcasing a curation of her high-voltage pieces over the past 25 years.!
XOXO,
Your Fashion Bestie
