For 3 days, Curve New York, the leading trade show for intimate apparel and swimwear in North America—a division of Comexposium—held its bi-annual show at New York’s Javits Center February 4-6. The show welcomed retail buyers and industry tastemakers with opportunities to create new business, discover upcoming designers, network, and attend exclusive events.
In addition, Curve has expanded its reach to the West Coast and Canada with Curve Los Angeles, taking place on February 18-19. Curve’s Canadian regional summer show, Curve Montreal, will take place later this year, on August 11-12th.
Over 150 international lingerie brands exhibited at Curve NY over 3 days. Attendees had the opportunity to attend Trend Seminars, Bra-fitting workshops, fashion shows, shop in a curated beauty lounge, and so much more.
“According to Circana, sports bras, and nightwear are strong categories in women’s intimate apparel,” says Raphael Camp, CEO of Comexposium US. “The lingerie sector is evolving. Shapewear has gone from being a fashion phenomenon to a social phenomenon. Over the last 20 years, it’s grown into its category, with sales soaring all over the world.”
As key examples, Camp cites beloved shapewear brands Anita, Leonisa, Wacoal, and Aubade—which have just launched a new range of body-sculpting lingerie. “We also welcome for the first time Julia Haart, the reality TV star of the show My Unorthodox Life,” Camp said. Julia launched +Body by Julia Haart at Curve New York, celebrating its affordable collection for women of all shapes and sizes. “It was great to have her join the show,” he added.
In addition, Curve New York hosted a VIP Cocktail Party and Fashion Show at The Venue at Hard Rock Hotel New York on Sunday, February 4th. The “by-invitation-only” event featured 15 brands: Anita, Aubade, Chantelle & Chantelle X, Elomi, Leonisa, Natori, Nette Rose, Noblesse Oblige, Panache, Skarlett Blue, Sculptresse, Simone Pérèle, Rosa Faia, and Wacoal. With an emphasis on celebrating the latest trends in lingerie & body positivity, each label highlighted pieces from their Fall 2024 collections before buyers, press, influencers, stylists, and other top tastemakers.
Spotted trends include strappy bodysuits, metallic details, bright and subdued colors, nude basics for every skin tone, and shapewear, along with intricately detailed, hand-made lace pieces that stunned everyone in the audience. The show was filled with the industry’s top lingerie buyers, writers, and other fashion enthusiasts who came out to celebrate the February edition of Curve New York.
