If you read Starter’s Super Bowl LIX Lineup, you know all about the iconic collab between Starter and Crown Royal. If not, then allow me to catch you up to speed. The authentic sports apparel company and Canadian whisky brand created an exclusive Super Bowl LIX satin jacket. These two legendary labels didn’t just collaborate to make a unique piece of clothing, but to throw an epic party.
Kicking off the Super Bowl LIX, rappers Juvenile and Mannie Fresh performed their hearts out right before the big game. Held in Jackson Square, the event celebrated the limited-edition drop of the Crown Royal x Starter NFL Super Bowl LIX Satin Jacket. With 100% of the proceeds going to the Foundation for Louisiana, the Starter x NFL Shop Presented by Visa at 333 Canal Street was rightfully recognized.
Inside the Party
From what I’ve heard, the party was an absolute success. Guests sipped on Crown Royal cocktails and gazed at Starter‘s archival imagery and iconic collections. A sweet treat was given out in the form of co-branded Crown Royal bags with chocolate coins.
I hope everyone had as much fun on Super Bowl Sunday as the Crown Royal x Starter party goers!
XOXO,
Your Fashion Bestie
