On May 5th and 6th, the biggest makeup convention – The Makeup Show – was held at the Metropolitan Pavilion in Manhattan, New York. A place where some of the most influential artists and brands in the beauty industry can gather together for an educational and unforgettable shopping experience, The Makeup Show offers seminars, panels, and special event discounts to some of the industry’s top brands. Here are some of the brands that were at this exclusive event.
AEGISDERMA
A skincare brand founded by Brazilian businesswoman Cleo Pillon, AEGISDERMA was created at the height of the COVID-19 pandemic, a period when there was no better time for care. Selling products such as cleansers, serums, and even a gua-sha, the brand has a variety of products that fit every customer’s needs. “AEGISDERMA has everything you need for your skincare,” a sales representative for the brand said.
AEGISERMA’s gua-sha is unique compared to others in its composition and material. “It’s made to fit perfectly to your face,” the sales rep said. “It helps tone in the natural contour of your face.” You can shop AEGISDERMA on their website here.
Raissa Yame
Founded by Raissa Yame, her beauty brand of the same name is a black-owned business for customers of color. A first-generation African immigrant from the Ivory Coast, Yame was inspired by her experiences in the harsh light of the modeling industry to create her brand to empower those who don’t yet feel their best. “We want to empower women in general,” she said.
All of Raissa Yame’s products are made in Italy to ensure the best quality. Yame’s products, such as the lipstain, are hyperpigmented, making sure that a little goes a long way, and lasts up to 8 hours. You can shop more of Raissa Yame’s products on their website here.
Yani’s Aesthetic
Yani’s Aesthetic is a brand that provides essential tools that makeup application needs, perfect for industry professionals and makeup enthusiasts. Founded by industry expert Yaneek Proctor, Yani’s Aesthetic sells everything from brushes to mats, all packaged in a convenient way perfect for travel. “The aesthetic of the brand is pleasing,” Proctor said, “It’s very neutral for everyone so that way when you show up you look very professional.”
Uniquely, Proctor doesn’t label any of her brushes or give descriptions of their uses. “You never want to limit an artist,” she said. “As an artist, we can do it however it works best for us.” You can check out more of Yani’s Aesthetic on their website here.
Kohll Beauty
Kohll Beauty is a Brazilian beauty brand that delivers products that are 100% waterproof, tear-resistant, sweat-resistant, and even friction-proof. The formulas used in products such as their foundations are unique to the brand and feature technology that is high-performance, long-lasting, and leaves your skin looking vibrant and luminous. You can shop Kohll Beauty on their website here.
Janet & Jo.
Named after founder Kendra Woolridge’s grandmothers, Janet & Jo. is dedicated to providing nontoxic formulas in nail lacquers. “I have a family history of cancer,” Woolridge said, “so when I was starting in polish and learned about the toxic ingredients and carcinogens, I wanted to remove that.”
There are currently 52 polish shades on the market at Janet & Jo. Woolridge purposely has a wide variety of reds and nude colors, to flatter the wide variety of skin tones of her customers. Each polish color has its own story behind it, making each shade that much more meaningful and impactful. You can shop Janet & Jo. on their website here.
Francis Star Cosmetics
Celebrity makeup artist Francis Star has always felt most comfortable using his products, the catalyst for creating his brand, Francis Star Cosmetics. Featuring high-pigmented palettes and a variety of face and eye products, Francis Star Cosmetics recently launched their Body Glow. You can shop Francis Star Cosmetics on their website here.
Vegan Beauty by Mone’
As somebody who used to work in the medical field and founder of Vegan Beauty by Mone’, Shanice understands the value of vegan ingredients and how they impact your skin. Shanice is 100% involved in creating her products to ensure that customers have positive experiences while making them look their best. “Our mission statement is that you define your own beauty. I just want everyone to feel beautiful and look good at the same time.” You can shop Vegan Beauty by Mone’ on their website here.
AMBROISE
Seasoned hair stylist Amanda Ambroise founded her brand AMBROISE to help promote healthy hair care with her fragrance. Made with premium ingredients, including castor oil, Vitamin E, jojoba oil, and argan oil, AMBROISE’s hair fragrance is nourishing and light enough to be used daily. “This is just a better alternative to adding that moisture in daily without having to use anything too heavy that builds up and leaves that everlasting scent,” Ambroise said. You can shop AMBROISE on their website here.
Rokael Beauty
Top celebrity makeup artist Rokael Lizama has worked with clients like Beyoncé, Ariana Grande, Kim Kardashian, and more, so it’s no surprise that he has the skills to create his own beauty brand, Rokael Beauty. “I’ve wanted to launch makeup for years, but I wanted for it to be perfect and thought out,” Lizama said. “I put a lot of love into it, and I wanted it to have a soul and a story.”
Lizama’s products have been featured in music videos, award shows, red carpets, and more. His lashes have been tried and tested by many industry professionals. “I wanted my brand to feel for everybody. This is my way of giving people a little piece of heaven, a little bit of luxury, at affordable costs.” You can shop Rokael Beauty on their website here.
Which brand would you try next? Let us know!
XOXO,
Your Fashion Bestie
