JOVANI, the formalwear brand known for glamour, elegance, and craftsmanship, made its New York Fashion Week debut with a runway show on September 8th, 2023. The show unveiled Jovani’s first-ever ready-to-wear and couture collections alongside the signature formalwear designs the brand is known for.
The runway show featured VIP models and influencers walking the runway, including Haley Kalil, Taylor Hale, Jen Selter, Jenn Lee, Camille Kostek, Jenna Bandy, Carson Roney, Xenia Tchoumi, Ari Chambers, Abby Baffoe, Sydney Zmrzel, and Allison Bowles.
“The unique thing about JOVANI is that it’s favored by the masses but there’s always some allure to the brand. It’s not about the logo, it’s not about the price point, it’s about giving everyone that glamorous moment. And we know this fashion show is giving a first-hand look into why everyone loves JOVANI.” Says Jovani CEO, Saul Maslavi, when asked about the brand’s NYFW runway show.
Jovani is a family run business founded in 1983 by Jacob Maslavi. His passion for design and a commitment to excellence fueled the brand to create pieces that empower women and celebrate their individuality. Today, the brand continues their founder’s legacy with his sons, Saul and Abraham Maslavi, leading the company.
Over Jovani’s 40 years of business the brand has gained fame through celebrities, reality tv, pageants, and more with breakout songs written about the brand. Trusted for occasions from prom to weddings to red carpets, Jovani’s Design Director, Julie DuRocher notes “We don’t make dresses for one type of woman, we make them for every woman.”
