While Kate Barton designs usually grace the runway, this Fall/Winter 2025 collection took a different approach. Shifting into an intimate form of storytelling, the FW25 campaign tells how clothing moves and evolves through the lens of women supporting women.
The Women Behind the Collection
This campaign goes beyond the fashion world, leaning into a more powerful conversation. Kate Barton gathered remarkable women who share the same visions about the unspoken truths behind the industry. These mutual beliefs allow the collection to unfold stylishly and uniquely, telling a story without saying a word.
Barton brought together her dynamic group of women to New York City to fulfill her editorial vision. Basketball star Kysre Gondrezick brought her athlete’s confidence, alongside Olympic gymnast Nastia Liukin‘s and ballerina Violetta Komyshan‘s poised elegance. Supermodel Winnie Harlow takes charge of the camera while designer Dee Hilfiger shows her understanding of luxury.
Actresses Wallis Day and Bianca Lawson brought a distinct presence to storytelling, while Larsen Thompson mixed her acting, modeling, and dancing. In entertainment, musician Hayes Warner used her knowledge of rhythm to elevate the energy of the collection. To end it off, internet personalities Kate Bartlett and Kitty Lever use their individuality to redefine fashion in the digital space.
Gaining momentum during NYFW, the campaign draws attention to the flow of dialogue between designer and muse. Each photo captures the precision behind Barton’s structured silhouettes, showing how the collection is redefined by the women who wear it. The quiet story of women empowering each other sends a loud message in this campaign. Let us know your thoughts on the collection!
XOXO,
Your Fashion Bestie
