With a huge variety of makeup to choose from these days, it can be hard to find the right brand for you. But, look no further than the recommendations of Gen Z! The generation born between 1997 and 2012, Gen Z always knows what’s on trend and how to style your makeup just the way you want. Here are some popular makeup brands that they are loving.
Rare Beauty
Founded by actress and singer Selena Gomez, Rare Beauty has risen in the ranks of makeup to be one of the most popular among Gen Z. From the brand’s viral blush to their donation to the Rare Beauty Impact Fund, Rare Beauty is not only a resource for people who need mental health support, but also promotes ideas of self-love and one’s overall well-being. Like Selena says, “Being rare is about being comfortable with yourself.”
You can shop Rare Beauty on their website here and at Sephora here.
e.l.f Cosmetics
e.l.f Cosmetics has always been a popular makeup brand due to their low prices and long-lasting makeup. It seems that Gen Z also agrees with this sentiment! Serving every occasion from casual to full-on glam, e.l.f has a product for everything. With vegan formulas and cruelty-free testing, e.l.f provides top-tier quality makeup at a price that won’t break your wallet.
You can shop e.l.f Cosmetics on their website here or at Target here, CVS here, and Ulta here.
Fenty Beauty
Another celebrity beauty brand that has skyrocketed to popularity is Fenty Beauty, founded by none other than Rihanna. Fenty Beauty was a leader in the beauty industry for the wide range in terms of skin type and tone, with the Fenty concealer selling in over 45 shades. The brand has continued to expand, releasing a fragrance and a skincare line, which have only increased their popularity.
You can shop Fenty Beauty on their website here or at Target here, Ulta here, and Sephora here.
NARS Cosmetics
Another Gen Z favorite, Nars Cosmetics is an iconic beauty brand that was launched in 1994 by makeup artist and photographer François Nars. The French artist often finds his products used in high fashion, so it’s no secret that this is just the makeup you need to make a statement! With products for every kind of occasion, Nars’ products focus on elevating and showing your natural beauty, both inside and out.
You can shop Nars Cosmetics on their website here, at Sephora here, and more.
Tarte Cosmetics
A woman-owned business founded by Maureen Kelly, Tarte Cosmetics has only been getting more and more popular everyday. This Gen Z-favorite sells products made from fruit and plant extracts, placing an emphasis on clean beauty products that are also vegan-friendly. Using a plethora of ingredients from Mother Earth, Tarte delivers on high performance and natural makeup.
You can shop Tarte Cosmetics on their website here, at Target here, at Sephora here, and more.
Which brand was your favorite? Let us know!
XOXO,
Your Fashion Bestie
