Australian swimwear brand Seafolly unveiled its “Summer Soleil” Collection during Miami Swim Week at Nikki Beach on June 2. A smaller presentation was all it took to display its numerous free-spirit pieces, which, according to the press release, are inspired by the Greek Islands’ beautiful views.
The brand’s Chief Marketing Officer, Sylvie McCallum, presented the collection, stating, “Summer Soleil encourages women to believe in enchantment with its modern take on bohemia. It reminds us of the person we are on holiday: spontaneous, relaxed, and a little mysterious. This collection embraces the ‘not-from-here’ mentality and instigates a no-worries, spirited state of mind.” in the press release.
Within Summer Soleil are numerous sub-collections: Corfu, Collective, Mesh Effect, Beach Bound, Kasbah, Soliel, Oasis, Aquarius, Sea Dive, Soundwave, and Pool Side. Whether through patterns, colors, or types of garments, each collection had its unique twist while still not deviating from the bohemian vibe Summer Soleil exudes.
The collection contains numerous types of swimwear, including bikinis, one-pieces, cover-ups, and wraps in monotone summer colors or fun beachy prints. Summer Soleil elicits images of an eccentric woman happily walking along the ocean shore, emanating her free-spirited soul.
The collection will be released this month, but new pieces will continuously roll out until September. You can find their swimwear in over 2,100 worldwide and order online at us.seafolly.com.
XOXO,
Your fashion bestie
Feature photo by Romain Maurice/Getty Images for Seafolly Australia
