TEDDY VONRANSON came back to New York Fashion Week with his Spring/Summer 2024 collection, entitled “An American in Cassis.” His show was held at new restaurant The Salon at SONA, an intimate tea and cocktail lounge in the Flatiron District.
“An American in Cassis” is Vonranson evolution of his signature style rooted in fresh, clean, and modern aesthetics. Inspired by the Côte d’Azur in the South of France, he combines American playfulness with the sophisticated aesthetics of European resorts.
“I never like to get too thematic, but I also like to have a sense of place in how I Americanize it and modernize it. I really felt with the classical elements of seaside living, there’s always the artist in mind,” Vonranson said.
For his French Riviera-style dress, Vonranson looked to abstract surrealist artists such as Matisse and 1960s Picasso as inspiration for his handwoven hero pieces and Italian jacquard coats. Key colors, fabrics, and prints included denim, indigo, and stripes that complimented modern silhouettes and “louche” fits that were sleek, boxy, oversized, and effortlessly cool.
Vonranson’s American influences shine through with his pops of industrialized French workwear, creating a collection both elegant and versatile.
“It’s nothing so cliche as a sailor pant, but it’s not just a traditional workwear [like] Carhartt, so there’s sort of a mashup that also speaks for the overall collection,” Vonranson said.
