Traveling can be stressful, from packing to planning, or even getting to your desired location on time! Nobody wants to spend much time preparing for their vacation, so why not use XOXO’s recommendation to help? Whether you need it for your airport style or as an expression abroad, the up-and-coming streetwear brand The Fndation can be perfect for your travels! Here is everything you need to know about them.
Created in 2017, The Fndation was founded by Connecticut native Sotirios (Sammy) Gerasimopoulos. A graduate of the School of Visual Arts in Manhattan, New York, Sammy was inspired by his older brother’s sense of style to create a streetwear brand reminiscent of New York City. “I grew up around a lot of artists, skaters, graffiti artists,” he said. “So I just always had an interest in streetwear.”
Another big inspiration for The Fndation is Sammy’s father. Sammy’s father, a construction worker for his company, was from Greece. “He was a very hard worker, easy to look up to,” Sammy said. “The brand just derives from that.” As the brand’s name suggests, The Fndation and its gold brick logo are about building something from the ground up and having the will and hustle to achieve your dreams.
Sammy designs and prints all pieces sold by The Fndation himself and hand-sews his labels. Many of the pieces are featured in black and gold colors, a favorite of his. “I also feel like the style of the clothing brand is very much construction-oriented,” he said. “So I feel like you’re kind of embodying the city.”
Another important aspect of The Fndation lies in the details. One thing that Sammy likes to add is the little things, such as gold buttons on a hoodie or hidden pockets. “Even if you’re not the artist and you’re a consumer, you do pay attention to details and quality,” he said. “You can’t trick the consumer.”
The Fndation can be found at several street fairs, including the Hester Street Fair in Manhattan, New York, where Sammy has been a vendor since the brand’s launch. He’s also hoping to expand the brand to include athletic merchandise and vintage styles. You can check out The Fndation on their website for more information here.
XOXO,
Your Fashion Bestie
