London’s luxury leather scene just got a major upgrade.
This week, STOW London—the British heritage label known for its ethically-made leather handbags and commitment to honest craftsmanship—announced that celebrated leather connoisseur Tanner Leatherstein has officially joined the brand as Director of Craftsmanship and shareholding partner. With over 2 million followers across social media and a cult following of fashion lovers who crave the truth about luxury leather, Leatherstein’s appointment is more than a headline—it’s a shift in the standard.
“I’ve deconstructed hundreds of designer bags,” Leatherstein said. “And STOW London represents everything I look for—excellent craftsmanship, quality materials, and honest pricing.” He’s not exaggerating. Leatherstein has made a name for himself on TikTok and Instagram by slicing through high-end bags and revealing what’s inside—literally. His content offers rare, unfiltered insight into the often-murky world of luxury leather goods. The partnership with STOW marks a turning point, where critique meets creation.
Founded in 2013 by Carol Lovell, STOW began ?09as a leather travel goods company and has since evolved into a full-fledged handbag label with purpose. Every piece is handcrafted in Ubrique, Spain—a small town globally renowned for its leather artisanship. Lovell’s commitment to quality, transparency, and sustainability laid the groundwork for the brand’s BE BETTER program: a mission to eliminate plastic reinforcements, repurpose surplus leather, and produce in small, ethical batches. It’s the kind of ethos Leatherstein has long championed.
As Director of Craftsmanship, Leatherstein will be deeply involved in product development, guiding the brand’s construction techniques, material sourcing, and design process. But he’s also STOW’s secret weapon when it comes to visibility: his massive online presence is sure to attract a new generation of shoppers who are curious, conscious, and craving substance.
“We are thrilled to welcome Tanner as both a partner and a collaborator,” said Lovell. “His dedication to transparency perfectly aligns with our ethos, further establishing STOW as the luxury handbag brand of choice for consumers seeking true craftsmanship at an honest price.”
More than a brand collaboration, this partnership feels like a manifesto—one that says the future of fashion doesn’t have to be secretive or overpriced. It can be beautiful, intentional, and built to last.
Follow @stowlondon and @tanner.leatherstein for behind-the-scenes access to this new chapter in British leathercraft. Visit stowlondon.co.uk to explore the current collection.
What do you think of this collaboration?
XOXO,
Your Fashion Bestie
