Until recently, makeup was primarily seen as a “girls-only” product. Today, modern society is breaking down traditional gender norms, and makeup is becoming increasingly inclusive. While most brands focus on a feminine audience, some brands create beauty products specifically for men. Here are a few men’s makeup brands to be aware of.
War Paint
Since its launch, War Paint has been on a mission to restore confidence in men. With a range of makeup and skincare products, from foundation to oil-control products, the brand helps men feel comfortable in their own skin.
Obayaty
Obayaty offers a safe space for men to explore the world of makeup and beauty, blending sustainability with wellness in each product. Designed for men, every item encourages self-expression, whether it’s a simple lip balm or a bold metallic eye pencil.
NuNorm
Designed to enhance natural appearance, NuNorm creates lightweight makeup products for men. From brow bundles to color-correcting concealers, each item is easy to use and offers a confidence boost, day or night. The best part? NuNorm partners with The Equal Project, donating 2% of its profits to support men’s mental health programs.
MMUK Man
Men’s Makeup UK, also known as MMUK Man, is the leading men’s makeup label in the UK, and for good reason. Their long list of luxurious products caters to the diverse skin tones and types of men. Whether you’re after an age-defender concealer or some ‘manscara’ for your lashes, MMUK Man has what you’re looking for.
Boy de Chanel
Despite offering only three men-specific products, Chanel has begun branching into the world of men’s makeup. Boy de Chanel is the brand’s exclusive line, featuring a foundation, lip balm, and eyebrow pencil. As beauty trends evolve, Chanel’s move into men’s makeup is likely to inspire other luxury brands to follow suit.
Makeup is no longer about gender; it’s about self-confidence and expression. With more brands embracing inclusivity, the future of men’s makeup is looking bright.
XOXO,
Your Fashion Bestie
