Originally posted on Fashion 360 Magazine
Our Editor Ikponmwosa Edorisiagbon attended the soft launch of black-owned brand V-Kosmetik in New York this month. Co-founded by Vickie Joseph, the soft launch allowed a walk-through of the brand’s high-quality, naturally-derived skincare and makeup collection. Following our private demonstration with Vickie, here’s your guide to the V-Kosmetik 8-Step Routine:
Step One: Skincare
Prepping your face before applying any makeup is crucial for ensuring your makeup goes on flawlessly and stays there throughout the day. Starting with a good skincare routine will also help reduce flaking and soothe the skin have a natural glow.
Step Two: Primer
While using a primer is an optional step of your makeup routine, those with oily skin will benefit the most from using a primer. The foundation primers will help give your makeup a matte finish, help minimize fine lines, and help makeup stay flawless all day long.
Step Three: Brows & Eyes
While tackling your brow and eye makeup before your foundation isn’t necessary, it helps eliminate the mess of cleaning up eye makeup smudges, especially if you’re going for a heavier look. The brow palettes have four different shade sets.
Step Four: Foundation
Your foundation helps blend your complexion and gives you an excellent base to work on when applying concealer, blush, bronzer, and highlighter. After your primer, a foundation should always be your first step for all-over face makeup. Whether you use a foundation or a BB cream, V-Kosmetik always recommends applying it before concealer.
Step Five: Concealer
Once you’ve applied your foundation, it’s time to work on concealer to enhance the under-eye area and tackle any redness or blemishes. Apply concealer after foundation, as your foundation can surprise you with how much it ends up covering!
“We include a lot of natural ingredients, and vitamins in our products, so they cross the border between skincare and make-up. We wear make up all the time, so we wanted the products to be nourishing.”
Vickie Joseph, Co-Founder
Step Six: Bronzer, Blush, and Highlighter
After your skin is evened out, it’s time to apply bronzer, blush, and highlighter! Add a pop of color to your cheeks, some shimmer to your high points, and utilize bronzer to give yourself a bit of contouring.
Step Seven: Lips
Bring your personality to life and add a little OOMF! to your face with a fun shade of lipstick or lipgloss.
“Our lip products are highly pigmented which means you only need apply a little, and they last a really long time.”
Vickie Joseph, Co-Founder
Step Eight: Translucent Powder
Utilizing a translucent powder on the face after you have finished your makeup will help protect against shine, as well as help your makeup stay in place all day long.
“It’s often said that beauty is in the eye of the beholder. For far too long certain ethnic groups were undeserved, forsaken, underrepresented, forgotten and simply ignored. V-Kosmetik, is a revolution, a movement of powerful, sassy, crazy, insanely, and madly beautiful fifty shades of ethnicity, wanting to redefine how beauty is perceived and demanding an inclusive and authentic image representing our diversity.”
Vickie Joseph, Co-Founder
Our favorites from the collection:
- Vinyl Lacquer in Me, Myself and I – a long-lasting pop of bright color (in a range of sassy shades)
- The Hydrating BB Cream with SPF – ideal for wearing during the summer or whilst traveling for light coverage
- The Bronze Baby Liquid Bronzer – a smooth silky face or body shimmer
To browse the full range of products, visit: https://vcosmetik.ca and follow @v_kosmetik for more on Instagram.
XOXO,
Your Fashion Bestie
