Returning to The Surf Lodge in Montauk, NYLON completed their biggest summer celebration to date. From July 2-6, celebs gathered around to experience fashion, music, and an exclusive sneak peek of NYLON’s invite-only membership program launching in late 2025.
Always with a packed dance floor, the week kicked off with the return of Shark Attack Sounds, hosted by Ben Watts with Loud Luxury performing. Each night brought something special, with SOFI TUKKER headlining an unforgettable show. On July 4th, Hugel brought an electrifying set, while Adriatique kept the energy up the following night. Last but not least, St. Lucia closed out the week on a high note. Through it all, guests could also grab an exclusive NYLON broadsheet, featuring none other than cover star Dove Cameron.
With all these DJs on deck, you may be wondering: what is this launch all about? Amidst hundreds of NYLON members celebrating, this exclusive residency was designed for today’s cultural connectors. The program offers unique access to NYLON-hosted events and brand partnerships. Other perks include VIP entry to parties in Coachella Valley, New York Fashion Week, Miami Art Week, and more!
Setting the style tone of the week, ASOS unveiled their summer collection featuring iconic summer looks and a limited-edition Surf Lodge x ASOS x NYLON sweatshirt. Guests like Emma Roberts, Meadow Walker, Bethenny Frankel, and more were welcomed into the shop. Meanwhile, Tessa Brooks and Livvy Dunne kept things cool with gelato inspired by Nautica Fragrances. Sally Hansen turned up the glam, while Vera Wang delivered fragrance-inspired photo moments. Dancing the night away, VIPs such as Ashin Earle, Xandra Pohl, Tinx, Joshua Jackson, and others enjoyed a once-in-a-lifetime experience with NYLON.
“This week at The Surf Lodge, NYLON didn’t just throw a party – we made a statement,” said NYLON Editor-in-Chief Lauren McCarthy. “From headlining performances to a packed dance floor and a celebration of our latest issue, it was everything NYLON is about: bold, boundary-pushing, and culture-defining.”
Keep an eye out for the full launch, and enjoy the sneak peek!
XOXO,
Your Fashion Bestie
