In this day and age, there is no shortage of skincare out in the world, so it’s no surprise that it can be hard to find the right brand for you. Well, look no further than the recommendations of Gen Z! Born between the years 1997 and 2012, many Gen-Zers are becoming adults. Here are the most popular skincare brands that Gen Z is currently loving.
Good Molecules
Renowned skincare brand Good Molecules is known for their great skincare that works and is sold at a low price. A favorite of Gen Z, the brand has recently expanded into Target stores and Target.com nationwide. This expansion includes their 7 bestsellers now available at Target, including their Yerba Mate Wake Up Eye Gel, Hyaluronic Acid Serum, Niacinamide Serum, Discoloration Correcting Serum, Sheer Mineral Sunscreen, Niacinamide Brightening Toner, and Discoloration Correcting Body Treatment.
You can check out Good Molecules at Target here.
CeraVe
Every Gen-Zer has used CeraVe, and it’s for a good reason! All of CeraVe’s skincare products are made of 3 essential ceramides formulated to restore and maintain your skin barrier and protect against irritants. They also contain moisture-retaining ingredients such as hyaluronic acid, niacinamide, and rejuvenating peptides. The brand is sold in drugstores such as CVS and Walgreens, as well as Amazon.
You can shop CeraVe at Target here.
Hero Cosmetics
Gen Z has been one of the first groups to embrace the pimple patch, often wearing them out and proud in order to protect their skin from irritation. Of course, the best brand for this product is the creator of the original pimple patch, Hero Cosmetics. Founded by entrepreneur Ju Rhyu, the brand originally only sold their signature Mighty Patches before expanding into over 30 different skincare products.
Hero Cosmetics is available on their website here or at Target here.
The Ordinary
The Ordinary is both a skincare and haircare brand that sells a plethora of products, all with different ingredients to serve different purposes. The brand prides itself on their honesty and integrity to their customers, providing products that are ever-evolving and focused on functional beauty. Becoming increasingly popular with Gen Z, The Ordinary is available at Ulta Beauty, Sephora, and more.
You can check out The Ordinary here.
Curology
A unique business model that makes personalized skincare possible for everybody, Curology is becoming an increasingly popular brand amongst Gen Z. A brand that pairs each user with their own dermatologist, the subscription creates a unique treatment that helps combat your personal skincare concerns. They also sell their own brand of cleansers, moisturizers, and hair care.
You can find Curology products exclusively at Target here, or get your personal treatment on their website here.
Which skincare brand was your favorite? Let us know!
XOXO,
Your Fashion Bestie
